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Last call out for entries for IJL Editors Choice

IJL have announced that the deadline has been extended for entries for its popular Editor’s Choice competition to May 23.

As a result of having received a number of requests for more time from companies wishing to enter, due to the knock-on effect of the recent Easter and May Bank Holidays, the annual initiative has extended the deadline.

Now in its sixth year, the competition recognises some of the most outstanding jewellery collections on show at IJL and is judged by the leading jewellery and luxury correspondent , Claire Adler.

The five categories assessed are:

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Most Innovative New Collection – NEW for 2014. Applicants are invited to submit 5 to 6 pieces from the same collection for consideration for this special award. The winning collection will be featured on the IJL Runway.

Commercial Vision – a piece or collection produced in volume that demonstrates thorough research of the target market and current trends – destined to become a best seller.

Visual Impact – a show stopping piece or collection that photographs well

Originality – a truly unique piece or a collection which highlights the talents of the designer

Technical Excellence – a piece or collection that is worked with technical innovation or a rarely used technique

Event director, Sam Willoughby said: “The winning pieces, which will be unveiled before the show and also on display at IJL 2014, are one of the highlights of the Show. All our exhibitors can enter and it’s a superb way for companies to promote their new launches and collections. So the competition is fierce!”

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