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Domino

Domino launches Diamond Ring Mount collection ahead of IJL

Domino Jewellery has launched a “revised and reignited” addition of pieces to its Diamond Ring Mount (DRM) collection.

It promises that the new additions will offer stockists a wider choice and “more opportunities for personalisation”.

The are 95 rings in the collection ranging from round, princess and fancy-shaped solitaire rings as well as multi-stone, cluster and lifestyle options.

The new range gives the option of buying British-made, semi-set mounts. The semi-set collection includes everything from small diamond details on solitaires and diamond-set shoulders through to a range of popular halo-designs.

Over recent months the company has invested heavily in up-skilling its workforce, teaching the intricate micro-setting techniques to its diamond-setting team that many of these designs require. As a result, the company has been able to move this element of its production back to the UK.

Andrew Sollitt, Domino’s sales and marketing director, said: “Not only has this reduced the lead-time of our semi-set designs from 25 days to just 15, but I am truly delighted to say that we are now able to offer our stockists a reduction of around 15-25% in price on our previous semi-set mount offering.”

 

The rings are available in platinum, 18ct white, yellow and rose gold and will be on show at this year’s IJL event.

About Shekina Tuahene

Shekina Tuahene
Shekina is a multimedia journalist who has lived in London all her life. She is an alumnus of University of Greenwich and Brunel. Shekina loves to read, travel, socialise and listen to music. If you have any story or feature ideas, feel free to drop her a line.

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