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Advice

Hallmarking: What You Need To Know

Some jewellers have been in the news recently for falling foul of the Hallmarking Act – and they have faced legal repercussions as a result. We spoke to Trading Standards in Birmingham to find out exactly what jewellers’ obligations are to make sure they do not breach the rules.

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ADVICE: Backdated overtime claims

In light of the recent decision by the Employment Appeal Tribunal (EAT) decision that some people working overtime could claim for additional holiday pay, we’ve asked an employment solicitor to explain the situation and what it means for you. By ABIGAIL HALCARZ We have been awaiting this landmark judgment for …

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ADVICE: Building your first Ecommerce store – What you need to know

1. Domain name Previously it was good practice to choose a domain name which included lots of keywords e.g. BirminghamGoldJewellerySpecialist.co.uk. Search Engine Optimisation (SEO) experts now think choosing a more memorable brand name is a better approach. Check availability at https://www.heartinternet.uk/domain-names 

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Why bosses could do with some training

If sales are disappointing and there is older stock that is proving hard to move, could it be that you, the boss, are not doing things properly? LEONARD ZELL asks the question in a characteristically provocative column about training and sales tactics.

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10 Top Tips for Jewellery Retailers to Increase Online Revenue 

By Al Keck, the managing director of online retail specialists, Toinfinity. 1)      Analyse your data – Know your numbers, online marketing is accountable to return on investment (ROI). Make sure your online channel is delivering a positive contribution to the business.

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SELLING: Are you rewarding your over-achievers?

Our sales guru LEONARD ZELL holds forth on why a group commission structure will lose you sales on the long term. Reward sales superstars individually, however, and you’ll be quids in. In the US, salary plus commission is far more prevalent than the UK. For some reason many jewellers in …

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