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Mondaine has found a very British marketing device in John Lewis

The best marketing is that which doesn’t force the message down your throat. Better still, it should say something other than ‘buy our product’. Consumers are good at identifying marketing techniques so it is the job of the agencies to come up with something that offers more than the product itself.

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It’s only fair that card fees are knocked on the head

The news that we’re using less physical cash in the UK than at any other time in history means there has been a consumer behaviour revolution. The public has, on a wholesale basis, abandoned of cash in favour of the trusty chip ‘n’ pin. But somehow, the flexibility doesn’t seem …

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Can you smell a retail boom?

I love to be the bearer of good news. The UK just had the biggest year-on-year rise in the quantity of goods bought in the retail sector since 2004. Yes, you heard right.

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Nina Breddal – ‘Sterling silver cufflinks’

Nina Breddal is extending its range of silver cufflinks with brand new designs. The simple shapes are given touches of elegance to make all the difference. Discreet lines of enamel in red, white and blue give a hint of colour. A brushed finish on a perfect rectangle adds a distinct …

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MelanO – Composable jewellery

Hot from its success in Europe, MelanO composable jewellery will be a sound business move giving you an edge over your competitors. Today’s savvy woman craves individuality, choice and the chance to make a statement. Freed from out-dated conformity, she is a mood dresser and the beautifully crafted pieces from …

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