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Created on Tuesday, 25 October 2011 16:19

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Written by Naida Ally

Condor Group has announced the launch of its new consumer-facing website, Boutique @ Royal London Watches, where new watch designs will be available for consumers searching for timepieces online.

Featuring the latest Royal London models, the fashion-focused Boutique will "showcase up-to-the-minute watch trends and simplify the online shopping process for customers browsing the internet."

Condor Group's retail account holders have the option to become preferred online stockists of the Royal London brand, with direct links to the website. Consumers wishing to purchase a product via Boutique will then be redirected to the retailers' websites, which will help to "build a formidable network that effectively targets the growing international retail market."