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Category: Events

Created on Friday, 10 February 2012 17:20

Written by Naida Ally

The British Fashion Council (BFC) has announced its new initiative, BFC Rock Vault, designed to support, showcase and promote Britain's "most innovative fine jewellery talent."

Sponsored by the International Palladium Board and curated by Stephen Webster, BFC Rock Vault will launch during London Fashion Week, held from 17 to 21 February at Somerset House.

The unique showcase has been developed by the BFC to nurture the creative fine jewellery talent based in London and to give these designers the opportunity to further develop their businesses and exposure with UK and international media and retailers. The 10 successful jewellers who have been selected to showcase their AW12 collections within the Rock Vault are Alexandra Jefford, Fernando Jorge, Hannah Martin, Hillier, Husam El Odeh, Jo Hayes Ward, Jordan Askill, Melanie Georgacopoulos, Sophie Bille Brahe and Tomasz Donocik. The designers will feature alongside five concepts created in palladium by Central Saint Martins students.

"As a London jewellery designer and a craftsman, it gives me great pleasure to be curating Rock Vault, an area dedicated for the first time to the rising stars of the UK jewellery industry under the umbrella of the BFC," said Stephen Webster. "Together with a panel of experts, we have selected what we believe to be the best representation of young talent. Over the last 10 years, jewellery has become an integral part of both men's and women's wardrobes. This meteoric rise has meant jewellery designers have been crying out for inclusion within the established fashion platforms. Rock Vault finally offers such an opportunity. We are all very excited to realise this vision."

An event to launch the initiative will be held on Saturday 18 February at the designated BFC Rock Vault space at Somerset House.