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Category: Manufacturers

Created on Thursday, 09 February 2012 09:38

Written by Louise Hoffman

Hot Diamonds has reported a strong start to 2012, with January sales up 46 per cent year-on-year. The brand's independent channel delivered a 40 per cent year-on-year improvement in sales, despite a tough economic environment.

"Strong January sales for Hot Diamonds are usually the result of a strong Christmas sell-through of the brand on the high street, and so we are very pleased to see such positivity at this time of year," explained Sanford Simpson, managing director.

"We continue to work very hard to provide excellent value in an increasingly value-conscious market – it's this, combined with beautiful new designs and branding collateral, which is helping deliver growth."