Vitae London launches new ethical watches

Watch brand Vitae London has released a new range of ethical watches.

Season IV is the latest iteration from the brand that started with the backing of £20,000 from Richard Branson’s Virgin Startup initiative.

The firm has promised that a portion of each sale will go towards providing a child in Southern Africa with two sets of school uniform, a bag, and footwear to see them through a year of education.

The Season IV collection has been adapted from the brand’s limited edition Walmer Midnight line.

The new range of the matte black watches have gold, rose gold and silver highlights and Swiss movement. The watches are water resistant and have scratch-resistant sapphire glass faces.

Will Adoasi, founder, said: “Each Season marks a new era for us. It’s the way we’ve always done it – the natural evolution of the brand.

“We’ve seen what people have really gravitated towards and we’ve taken a lot of feedback from our customers. That has allowed us to develop a product that will resonate with our customers and give them the aesthetic they love”.