First Look – Luca Jouel

Tell us a bit about the company, its history and background? Luca Jouel is a boutique Australian fine jewellery brand offering beautiful custom designed and made pieces that celebrate a sophisticated yet organic beauty. Luca Jouel is a proud member of the prestigious community of luxury lifestyle brands bearing the Butterfly Mark, powered by Positive Luxury. CEO, designer and gemmologist Tereena Lucas aspires to create heirloom quality jewellery that holds personal meaning for the wearer with an emphasis on the timeless, luxurious and nostalgic. Each piece of Luca Jouel fine jewellery is custom made by expert crafts people in Australia and Hong Kong using a variety of manufacturing techniques which include CAD/CAM, hand-assembly, hand-finishing and complete hand-making. Tereena Lucas is a fellow of the Gemmological Association of Australia (FGAA). What’s the deal then with this new product? Can you describe it and where it fits in in the market? Luca Jouel’s A/W 2019 fine jewellery collection invites further exploration of texture, natural beauty, personal meaning and individual style. Debuting a special limited-edition coloured stone collection, the pieces feature precious gemstones that the designer has collected over the years. The breathtaking collection is filled with gorgeous sapphires, spinels, tourmalines and garnets in beautiful tones of pale purples, rich magentas, orangey-pinks and deep greens, that are paired with finest white diamonds and custom hand finished platinum and 18ct yellow gold. The result is a gorgeous collection of dramatic pieces, displaying a captivating melange of color, texture and memory. When and where will it be on sale? Fall 2018: Luca Jouel is available through luxury sites. www.1stdibs.com and www.lamaisoncouture.com, www.gothelist.com, www.gallerique.com as well as at www.lucajouel.com What are Luca Jouel’s unique selling points versus its competitors? Luca Jouel designs use harmonious combinations of responsibly sourced metals in 18ct yellow and rose gold, palladium, platinum and silver, together with diamonds and precious and semi-precious gemstones. Luca Jouel limits purchasing of these elements to companies, both big and small, who share like belief and commitment to ethical trading. What are the price points? Besides pieces with prices upon request, pricing ranges from 300 USD to 14000 USD. What do you want to say to our readers? Our company is committed to creating quality fine jewellery that promotes social and environmental responsibility. We have a love of the details and each piece is custom made by expert artisans. Luca Jouel supports fair trade and ensures strict labour and safety practices are adhered to for all of its partnerships. We hope you enjoy our latest collection, it has truly been a pleasure creating it.