Vashi to open new flagship store in London

Bespoke jewellery brand Vashi has announced that its new flagship store, located on the corner of London’s Covent Garden Piazza and James Street, will be opening in spring 2021.

The new store spans across 4,476 square feet onto two floors, making it the seventh and largest store for the brand.

The store will include Vashi’s new brand design codes, with modern, clean, geometric lines throughout and an “understated” colour palette.

The brand currently employs 150 people, and expects to reach 200 people by the end of 2020 and 1,000 by 2022. There are six Vashi stores operating in the UK, with new openings to be announced.

Vashi Dominguez, founder and CEO of Vashi, said: “Covent Garden is one of the most beloved and well-known retail locations, not just in London, but the world over.

“It’s a place where so many people hold memories of special moments in their lives and in keeping with the human emotion paramount to our mission, it was a natural step for us to open our flagship store there.”

He added: “The new space will reflect the future of Vashi while honouring our existing values, and we look forward to welcoming our customers into the store, to co-create with us.”