Wednesday, 22 November, 2017
Home // Columns (page 10)

Columns

Nicholas Interiors

The retail jewellery industry is rapidly changing with franchise brand names becoming more demanding for their own space and specialised shop fitting requirements. This can be lucrative for the shop outlets and an improved shopping experience for the customer. However the independent jewellers are suffering with some franchises moving out …

Read More »

Mancini

Silverfashion.com is a wholesale silver jewellery website. Its range comprises the finest quality silver jewellery manufactured in its Bangkok factory. With over 25 years’ experience in diamond jewellery manufacturing, Silverfashion.com has expanded these skills to the silver market bringing its finest jewellery to the UK. It supplies some of the …

Read More »

SELLING: Are you rewarding your over-achievers?

Our sales guru LEONARD ZELL holds forth on why a group commission structure will lose you sales on the long term. Reward sales superstars individually, however, and you’ll be quids in. In the US, salary plus commission is far more prevalent than the UK. For some reason many jewellers in …

Read More »

Optimistic students need to listen to the industry stalwarts

Young artists are naturally full of optimism. After all, they are pursuing their dreams, and if they don’t believe in themselves, goodness knows it’s an uphill battle making others have faith. Perhaps it is no surprise therefore that 90% of jewellery students are “confident of finding employment in the creative …

Read More »

Mondaine has found a very British marketing device in John Lewis

The best marketing is that which doesn’t force the message down your throat. Better still, it should say something other than ‘buy our product’. Consumers are good at identifying marketing techniques so it is the job of the agencies to come up with something that offers more than the product itself.

Read More »

It’s only fair that card fees are knocked on the head

The news that we’re using less physical cash in the UK than at any other time in history means there has been a consumer behaviour revolution. The public has, on a wholesale basis, abandoned of cash in favour of the trusty chip ‘n’ pin. But somehow, the flexibility doesn’t seem …

Read More »

Can you smell a retail boom?

I love to be the bearer of good news. The UK just had the biggest year-on-year rise in the quantity of goods bought in the retail sector since 2004. Yes, you heard right.

Read More »

Nina Breddal – ‘Sterling silver cufflinks’

Nina Breddal is extending its range of silver cufflinks with brand new designs. The simple shapes are given touches of elegance to make all the difference. Discreet lines of enamel in red, white and blue give a hint of colour. A brushed finish on a perfect rectangle adds a distinct …

Read More »
Why not sign up to the Jewellery Focus Daily Briefing?

Why not sign up to the Jewellery Focus Daily Briefing?

Join our mailing list to let Jewellery Focus deliver the latest news from across the UK jewellery industry, directly to your inbox.

We have added you to our list! Please check your inbox to confirm your subscription.