Former Olivia Burton head of creative launches Amelia Scott
After tiring of the minimalist trends favoured in the mainstream she has gone her own way using her ten years of industry experience
Former head of creative at Olivia Burton Jane Hebden has announced the launch of her new jewellery brand Amelia Scott.
The debut Amelia Scott collection combines Hebden’s love for “vintage, colour and sparkle”.
Entry price points start at £69 for jewellery, exiting at £159 for more intricate, ornate pieces which are mostly made from 925 recycled sterling silver and embellished with colourful cubic zirconia.
The brand is also launching a range of statement scrunchies starting at £20, that can be stacked alongside the jewellery.
Hebden said: “I started to find my most ‘colourful self’ during and after lockdown – wearing colour really does improve my mood and I wanted to share the joy of colours with others, which was my main motivation to start the brand.”
