Need to escape an awful date? There’s a pendant for that.

The Daily Mail reported last week that a company is now producing a necklace/bracelet that links to your phone via Bluetooth and when pressed, can give you a ‘fake’ call to get you out of a sticky spot such as a bad date or a boring lunch.

Imagine the conversation has turned just about as dry as you’re willing to tolerate. Click the little button discretely hidden within the pendant, and the contraption will activate an app on your phone which makes it ‘ring’, and when you ‘answer’, can even give you instructions on what to say out loud. You get to make it appear as though a real ‘crisis scenario’ is kicking off at the other end of the line, and terminate the encounter under really rather convincing false pretences.

The company wittily bridges the jewellery design world and the sheer functionality of its ‘piece’ with the name ‘Guardian Angel’, and at $120, and for an extra $30 you can get a leather bracelet to mix things up a little, it’s about the same price point as any number of costume jewellery pieces you’ll find out there.

For my money, it’s just a gimmick – it’s not really tapping into the ‘wearable technology’ concept with as much aplomb as Samsung’s Galaxy Gear (the ‘smart-watch’ that can text and take videos, among other things), and neither is the design so beautiful that it stands up as jewellery on its own. But gimmicking is by no means a bad way to concoct and sell products, and it is not difficult to imagine the firm shifting a few of these.

One wonders what exactly the demographic would be for this product though. My wager is it will attract tech geeks, but then, this group is not normally lumped in with the ‘serial daters’ for whom the Guardian Angel would herald such a covert new method of ditching a date…