Friday, 15 December, 2017
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Colour increases brand recognition by 80%, claims new research

Colour increases brand recognition by 80 percent, according to a new survey. The survey of 2,648 consumers conducted by Reboot, showed that 67 percent could recognise IKEA from a depiction of the iconic colours alone. According to Reboot’s study, when shown a selection of five made-up company logos 78 percent …

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