Features

How the Diamond Store turned checkout anxiety into opportunity

For most jewellers, the hardest part of an online sale isn’t attracting the customer — it’s  keeping them confident enough to complete the purchase.  Engagement rings, diamond earrings, anniversary pieces: these are “landmark buys”,  often accompanied by hesitation. What if it breaks? What if it’s lost? Those last-minute  concerns can…

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Saving the sale in 90 seconds: embedded insurance for jewellery retailers

Last month  I watched a £12,000 sale slip through a retailers’  fingers in just 90 seconds—not because the ring was too dear, but because the insurance form looked like a small novel. If you think that’s peculiar, consider this: with gold up 112 per cent in ten years and 70…

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Your jewellery store has UX, CX, SEO — but no trust infrastructure

Despite widespread digital investment, jewellery retailers still find online conversion rates stubborn —particularly for high-value items. The prevailing explanations tend to focus on pricing sensitivity, technical friction, or suboptimal marketing.  But the most significant barrier is rarely discussed directly: a lack of trust infrastructure. In a traditional retail setting, trust…

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The Silent Sell: How Embedded Insurance is Reshaping Retail

Remember when buying a mobile phone didn’t come with their own brand of white-labelled cover? Leaving the shop with only the phone, no protection – just a bare £800 device and a prayer for its long-term safety. Questioning it feels a little odd now, cover is bundled up so naturally into…

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From a uni room to the world: The story of Bohomoon

Bohomoon is a British stainless steel jewellery brand founded in 2014 by Katie Lynch when she was a university student studying at Kingston in London. The lack of choice on the high street led her to think outside the box and buy a box of 50 moon charms online to…

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The Gen Z and millennial luxury shoppers demanding exceptional service

Consumer shopping preferences often mirror bigger themes at play, whether that’s conversations around the environment and sustainability or budget concerns and cost-of-living constraints. Often, these preferences and non-negotiables change from generation to generation and depend on the product category. For Gen Z and millennial shoppers, quality, sustainability and security are…

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Poppy Elder on trends shaping the bespoke engagement market

Engagement ring sales have grown by 14% annually, driven by a resurgence in marriages that has reversed years of decline in the UK, according to a new analysis by online diamond retailer 77 Diamonds. Exclusive insights from 77 Diamonds suggest that this post-pandemic wedding surge has continued since 2022. As…

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Wolf CEO Simon Wolf on celebrating 190 years of the brand and the future of luxury storage

Luxury watch and jewellery box brand Wolf celebrated its 190th anniversary last year and in December was also awarded the prestigious Butterfly Mark by Positive Luxury. It all began when Wolf’s great-great-grandfather, Philipp Wolf I, who was a silversmith in Hanau, Germany, an area still renowned for silver and goldsmithing…

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Welcome to the future of hallmarking

Complete In-House Services Enhanced By State-Of-The-Art Laser Technology Discover By Appointment’s Heathrow Assay Office, created in partnership with the prestigious Edinburgh Assay Office and Ferrari Express Ltd, making your hallmarking experience effortless. Our unique in-house service means you can avoid unnecessary travel, saving time and simplifying the entire process. From…

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All you need is Colpo & Zilio – the 100% handmade in Italy

Colpo & Zilio (www.colpoezilio.com), based in Vicenza for 50 years, is an Italian goldsmith company that produces bespoke jewels for the major jewelry brands worldwide.  All the jewels are 100% Made in Italy, manufactured in the Italian laboratory where decades of experience are at the service of the most modern…

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