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Wolf CEO Simon Wolf on celebrating 190 years of the brand and the future of luxury storage

Luxury watch and jewellery box brand Wolf recently celebrated its 190th years of heritage and has earned the prestigious Butterfly Mark by Positive Luxury. Talking to Jewellery Focus CEO Simon Philip Wolf V takes us back to 1834, reflecting on the company's rich history, how it transformed over the years to become the brand it is today, and its vision for 2025.

Luxury watch and jewellery box brand Wolf celebrated its 190th anniversary last year and in December was also awarded the prestigious Butterfly Mark by Positive Luxury. It all began when Wolf’s great-great-grandfather, Philipp Wolf I, who was a silversmith in Hanau, Germany, an area still renowned for silver and goldsmithing today, had an idea to place the silver jewellery he crafted in beautifully designed boxes.

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