Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Oct- 2025 -28 OctoberAppointments
BAJ unveils structural and leadership changes to strengthen governance
The British Academy of Jewellery (BAJ) has implemented a series of structural and leadership changes aimed at strengthening governance, compliance and student experience. The measures follow a regulator-advised pause in new student recruitment. The academy has since revised its management framework, operational processes and quality assurance systems to support long-term…
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13 OctoberDesigners
Kit Heath launches limited-edition North Star collection
British jewellery brand Kit Heath is to release a limited-edition collection for winter 2025, inspired by the night sky and aimed at the seasonal gifting market. The Cรฉleste North Star capsule range comprises eight pieces crafted in sterling silver and pavรฉ-set cubic zirconia. The collection, which launches ahead of the…
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8 OctoberManufacturers
De Beers launches Desert Diamonds jewellery line
De Beers Group has introduced Desert Diamonds, its first new jewellery concept in over 10 years, supported by the companyโs largest category marketing campaign. The concept, described by De Beers as a new โbeaconโ, was first presented at the JCK Las Vegas Show earlier this year.ย It features natural diamonds…
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2 OctoberDesigners
Eleanor Juliet Atelier launches with Pink Puff jewellery collection
Eleanor Juliet Atelier (EJA) has launched with a limited edition Pink Puff jewellery collection. The brand said the handcrafted pieces are intended as a โplayful symbol of feminismโ, drawing on debates around the cultural associations of the colour pink. Founder Eleanor Taylor-Roberts said the collection reflects changing meanings of the…
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Sep- 2025 -30 SeptemberRetailers
Pandora appoints Berta de Pablos-Barbier as new CEO
Pandora has appointed its current chief marketing officer Berta de Pablos-Barbier as its new chief executive officer. The news comes after the group announced the retirement chief executive Alexander Lacik in March 2026 Lacik, who has led the Danish jewellery company since 2019, will step down at the firmโs annual…
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9 SeptemberRetailers
Laings unveils new Whispers of Natureโs Beauty collection
Jeweller Laings has launched its new Whispers of Natureโs Beauty autumn jewellery collection that reflects its โheritage and craftsmanshipโ. The designs are inspired by the landscape of northern Scotland, including the hills of Glencoe and seasonal changes such as autumn foliage.ย The range features diamonds, platinum and yellow gold, as…
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Aug- 2025 -29 AugustDesigners
Gemopia to unveil new collection at the Jewellery Show
Manufacturer Gemopia, represented by distributor NYSA Creations, has announced that it will unveil its newest collection at the Jewellery Show, the first time it will exhibit at the show. The collection comprises gold jewellery across a variety of purities ranging from 9- to 22-carat, alongside silver and brass items, as…
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28 AugustRetailers
Pandora launches new Talisman and Minis charm collections
Jewellery brand Pandora has unveiled two new collections, Pandora Talisman and Pandora Minis, which update its signature charms with โcontemporaryโ designs and โsymbolicโ motifs. The Pandora Talisman collection features 12 engraved medallions inspired by ancient coins.ย Each piece carries Latin inscriptions, including amor vincit omnia (โlove conquers allโ) and per…
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28 AugustDesigners
Andre Michael to unveil crushed gem jewellery range
Hatton Garden-based supplier Andre Michael has announced that it will unveil its โCrushed Collectionโ, at the Jewellery Show on 31 August and 1 September. The new collection will comprise rings and pendants featuring crushed natural coloured gemstones and diamonds. The jewellery features crushed natural emeralds, rubies, sapphires or diamonds. The…
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15 AugustRetailers
Pandora reports 8% organic growth in Q2 despite macroeconomic headwinds
Pandora has reported 8% organic growth in the second quarter of 2025, with revenues rising to DKK 7.05bn (ยฃ800m) despite foreign exchange, tariff and commodity price pressures. Like-for-like (LFL) sales were also up 3%, while network expansion contributed 5% to growth.ย LFL sales rose 8% in the US and 6%…
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