Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jul- 2025 -9 JulyTrade Organisations
Natural Diamond Council CEO steps down
Natural Diamond Council (NDC) chief executive David Kellie has announced he will step down at the end of 2025. Kellie’s departure follows the signing of the Luanda Accord, which commits more diamond producers to support the promotion of natural diamonds through funding. He has led the NDC for nearly seven…
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3 JulyFeatures
Your jewellery store has UX, CX, SEO — but no trust infrastructure
Despite widespread digital investment, jewellery retailers still find online conversion rates stubborn —particularly for high-value items. The prevailing explanations tend to focus on pricing sensitivity, technical friction, or suboptimal marketing. But the most significant barrier is rarely discussed directly: a lack of trust infrastructure. In a traditional retail setting, trust…
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Jun- 2025 -30 JuneRetailers
Harriet Kelsall becomes employee-owned as it appoints new MD
Harriet Kelsall Bespoke Jewellery has announced that it has completed its transition to become an employee-owned business, whilst also announcing the appointment of a new managing director. Rebecca Howarth will take up the position, having become a Freeman of the Company of Goldsmiths earlier this year. She will officially take…
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24 JuneRetailers
Laings unveils Gemstones of Paradise campaign
Laings has launched its new summer campaign and collection, Gemstones of Paradise, celebrating the tropical origins of its gemstone collection. The family-owned jeweller, which has traded for over 185 years, said the pieces aim to evoke “serene glamour and sun-drenched elegance”. Among the featured gemstones are Sri Lankan sapphires, described…
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19 JuneRetailers
F.Hinds celebrates successful launch of Dementia UK collection
F.Hinds has shared the success of its official launch of the Dementia UK Collection, an initiative created to support Dementia UK and the crucial work of its dementia specialist admiral nurses. The exclusive collection, featuring a stunning Silver and Diamond Heart Locket (RRP £69.99) and Dementia pin badges, is available…
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11 JuneManufacturers
De Beers CEO to attend Angola Ministerial Round Table
De Beers Group today announced that its CEO Al Cook will attend the Angola Ministerial Round Table on the promotion of natural diamonds, to be held in Luanda on 18 June 2025. The Round Table will bring together key stakeholders in the diamond industry to discuss the most effective approaches…
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9 JuneManufacturers
De Beers launches Ombré Desert Diamonds and Origin brand
De Beers Group has unveiled its first beacon jewellery concept, Ombré Desert Diamonds, and a new brand, Origin, at the annual JCK Las Vegas Show. The Ombre Desert Diamonds is inspired by desert landscapes where many natural diamonds are found, and features warm white, champagne and amber tones in multi-stone…
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9 JuneManufacturers
Okavango Diamond Company joins Tracr platform
The Okavango Diamond Company (ODC), a Botswana-based rough diamond marketing company, has announced the onboarding of its rough diamond supply onto Tracr. ODC has commenced registering rough diamonds in the 3-6gr and 2-10ct size ranges on Tracr, significantly increasing the availability of traceable diamonds from Botswana. Debswana, the joint venture…
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May- 2025 -27 MayRetailers
F.Hinds launches new Dementia UK collection
High street jeweller F.Hinds has announced the launch of its exclusive Dementia UK Collection. Consisting of a Silver and Diamond Heart Locket (RRP £69.99) and pin badges, the collection will see 100% of profits donated directly to Dementia UK to support the work of Admiral Nurses across the UK. The…
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21 MayRetailers
Bohomoon makes two senior appointments
British jewellery brand Bohomoon has announced the appointments of Annie Kacperek and Wesley Strange as its new chief marketing officer and head of Ecommerce respectively. Kacperek is an “award-winning” marketeer, who has previously been “instrumental” in the growth of multiple fast paced e-commerce brands. She served as a market executive…
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