Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2025 -11 AugustRetailers
Gemfields sells Fabergรฉ to SMG Capital for $50m
Gemfields has announced the sale of luxury jewellery brand Fabergรฉ to US-based SMG Capital for $50m (ยฃ37.2m). The company will receive $45m (ยฃ33.5m) on completion of the deal, expected on 28 August, and a further $5m (ยฃ3.73m) in quarterly royalty payments at 8% of Fabergรฉโs revenue.ย According to Gemfields, the…
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7 AugustRetailers
Kit Heath expands retail footprint with new partnerships
Jewellery brand Kit Heath has strengthened its retail presence with the return of two key stockists, TH Baker and David Christopher, as it targets regional growth and renewed visibility across the UK. The company said the partnerships marked a โsignificant step forwardโ as it sought to increase in-store availability in…
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Jul- 2025 -31 JulyManufacturers
De Beers swings to $189m loss in H1 as prices and demand weaken
De Beers has posted an adjusted EBITDA loss of $189m (ยฃ142.9m) for the first half of 2025, compared with a $300m (ยฃ226.9m) income during the same period in 2024. The group said the loss was driven by a falling rough diamond price index and the sale of specific assortments at…
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25 JulyRetailers
Hettich Jewellers appoints new chief operating and marketing officer
Hettich Jewellers in Jersey has appointed Kristen Kelby as its new chief operating and marketing officer. Kelby brings more than 20 years of marketing and leadership experience across the luxury, retail and drinks sectors.ย She previously served as global managing partner for employer branding and marketing at Chapter 2, where…
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23 JulyTrade Organisations
WFDB calls for united front to support natural diamonds
The World Federation of Diamond Bourses (WFDB) president Yoram Dvash has called for a united front in response to the growing market share of synthetic diamonds, which now account for more than 20% of global jewellery sales. According to the WFDB, the rapid growth of lab-grown diamonds is reshaping the…
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22 JulyRetailers
Independent retailers warn of โmounting pressureโ as half consider closure
More than half of the UKโs independent retailers have considered closing their business, according to a new survey from Spring and Autumn Fair and Save The High Street.org. Some 63.4% of respondents cited reduced customer spending and footfall as their greatest challenge, followed by competition from online platforms (57.4%) and…
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9 JulyTrade Organisations
Natural Diamond Council CEO steps down
Natural Diamond Council (NDC) chief executive David Kellie has announced he will step down at the end of 2025. Kellieโs departure follows the signing of the Luanda Accord, which commits more diamond producers to support the promotion of natural diamonds through funding. He has led the NDC for nearly seven…
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3 JulyFeatures
Your jewellery store has UX, CX, SEO โ but no trust infrastructure
Despite widespread digital investment, jewellery retailers still find online conversion rates stubborn โparticularly for high-value items. The prevailing explanations tend to focus on pricing sensitivity, technical friction, or suboptimal marketing.ย But the most significant barrier is rarely discussed directly: a lack of trust infrastructure. In a traditional retail setting, trust…
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Jun- 2025 -30 JuneRetailers
Harriet Kelsall becomes employee-owned as it appoints new MD
Harriet Kelsall Bespoke Jewellery has announced that it has completed its transition to become an employee-owned business, whilst also announcing the appointment of a new managing director. Rebecca Howarth will take up the position, having become a Freeman of the Company of Goldsmiths earlier this year. She will officially take…
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24 JuneRetailers
Laings unveils Gemstones of Paradise campaign
Laings has launched its new summer campaign and collection, Gemstones of Paradise, celebrating the tropical origins of its gemstone collection. The family-owned jeweller, which has traded for over 185 years, said the pieces aim to evoke “serene glamour and sun-drenched elegance”. Among the featured gemstones are Sri Lankan sapphires, described…
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