Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2025 -12 MayDesigners
Wongs Jewellers launches Welded by Wongs
Wongs Jewellers has announced the launch of Welded by Wongs, its latest range of permanent jewellery. The new collection includes custom-fit bracelets, anklets, and belly chains that are welded directly onto the wearer. The launch was celebrated with an exclusive Influencer Day with guests including British Olympic gymnast Beth Tweddle.…
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Apr- 2025 -28 AprilDesigners
Gemfields partners with PureJewels on emerald-themed collection
Gemfields has announced that it has partnered with PureJewels on the emerald-themed Zariya collection to combine emeralds from Gemfields’ Kagem mine in Zambia with designs inspired by the fresh buds of May. Taking its name from the Hindi word ‘Zariya’, meaning a medium, source, or pathway, the collection was inspired…
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9 AprilDesigners
Gemfields teams up with Āzlee for capsule collection
Gemfields has teamed up with Los Angeles-based jewellery label Āzlee to create Origins, an eightpiece capsule collection inspired by the landscape of Zambia. The new collection comprises rings, necklaces, pendant charms and earrings, all featuring responsibly mined gems from Gemfields’ Kagem mine. Each piece in the collection was crafted in…
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4 AprilFeatures
From a uni room to the world: The story of Bohomoon
Bohomoon is a British stainless steel jewellery brand founded in 2014 by Katie Lynch when she was a university student studying at Kingston in London. The lack of choice on the high street led her to think outside the box and buy a box of 50 moon charms online to…
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Mar- 2025 -26 MarchRetailers
Pandora unveils new Oxford Street West store
Pandora has announced the launch of its new Oxford Street West store today (26 March), its fourth store on the shopping street. Located at 374 Oxford Street, W1C 1JR, the store offers a new destination for customers to explore Pandora’s full jewellery collections, including its Lab-Grown Diamonds collection and engraving…
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20 MarchManufacturers
Andre Michael launches crushed gem jewellery range
Hatton Garden-based supplier Andre Michael has launched the “Crushed Collection”, comprising rings and pendants featuring crushed natural coloured gemstones and diamonds. The “white-label” jewellery, set in 18- or 9-carat white or yellow gold, is offered to UK and Irish retailers alongside access to an extensive package of images which they…
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11 MarchRetailers
Pandora launches new charm in support of Unicef
Pandora has launched a new heart-shaped Unicef-inspired silver charm with a blue center-stone, representing Unicef’s signature colour. The launch highlights Pandora’s ongoing partnership with Unicef, which has raised nearly $14m (£10.8m) over the past five years to support children and young people worldwide. The Pandora for Unicef partnership supports children…
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Feb- 2025 -26 FebruaryBrand Profiles
Wolf CEO Simon Wolf on celebrating 190 years of the brand and the future of luxury storage
Luxury watch and jewellery box brand Wolf celebrated its 190th anniversary last year and in December was also awarded the prestigious Butterfly Mark by Positive Luxury. It all began when Wolf’s great-great-grandfather, Philipp Wolf I, who was a silversmith in Hanau, Germany, an area still renowned for silver and goldsmithing…
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25 FebruaryManufacturers
Republic of Botswana and De Beers Group confirm diamond partnership
The Government of the Republic of Botswana and De Beers Group have announced that the two partners have now signed the formal new agreements for the 50:50 Debswana mining joint venture. The parties have agreed a 10-year Sales Agreement, which may be extended by a further five years, and a…
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21 FebruaryManufacturers
De Beers revenues plummet 23% in FY24
De Beers has reported a 23% reduction in total revenues to $3.3bn (£2.61bn) year-on-year, primarily due to a 25% reduction in rough diamond sales to $2.7 billion (£2.13bn). The consequential impact of lower sales volumes, a lower average price index and higher unit costs resulted in an underlying EBITDA of…
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