Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2025 -19 JuneRetailers
F.Hinds celebrates successful launch of Dementia UK collection
F.Hinds has shared the success of its official launch of the Dementia UK Collection, an initiative created to support Dementia UK and the crucial work of its dementia specialist admiral nurses. The exclusive collection, featuring a stunning Silver and Diamond Heart Locket (RRP ยฃ69.99) and Dementia pin badges, is available…
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11 JuneManufacturers
De Beers CEO to attend Angola Ministerial Round Table
De Beers Group today announced that its CEO Al Cook will attend the Angola Ministerial Round Table on the promotion of natural diamonds, to be held in Luanda on 18 June 2025. The Round Table will bring together key stakeholders in the diamond industry to discuss the most effective approaches…
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9 JuneManufacturers
De Beers launches Ombrรฉ Desert Diamonds and Origin brand
De Beers Group has unveiled its first beacon jewellery concept, Ombrรฉ Desert Diamonds, and a new brand, Origin, at the annual JCK Las Vegas Show.ย The Ombre Desert Diamonds is inspired by desert landscapes where many natural diamonds are found, and features warm white, champagne and amber tones in multi-stone…
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9 JuneManufacturers
Okavango Diamond Company joins Tracr platform
The Okavango Diamond Company (ODC), a Botswana-based rough diamond marketing company, has announced the onboarding of its rough diamond supply onto Tracr. ODC has commenced registering rough diamonds in the 3-6gr and 2-10ct size ranges on Tracr, significantly increasing the availability of traceable diamonds from Botswana. Debswana, the joint venture…
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May- 2025 -27 MayRetailers
F.Hinds launches new Dementia UK collection
High street jeweller F.Hinds has announced the launch of its exclusive Dementia UK Collection. Consisting of a Silver and Diamond Heart Locket (RRP ยฃ69.99) and pin badges, the collection will see 100% of profits donated directly to Dementia UK to support the work of Admiral Nurses across the UK.ย The…
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21 MayRetailers
Bohomoon makes two senior appointments
British jewellery brand Bohomoon has announced the appointments of Annie Kacperek and Wesley Strange as its new chief marketing officer and head of Ecommerce respectively.ย Kacperek is an โaward-winningโ marketeer, who has previously been โinstrumentalโ in the growth of multiple fast paced e-commerce brands.ย She served as a market executive…
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12 MayDesigners
Wongs Jewellers launches Welded by Wongs
Wongs Jewellers has announced the launch of Welded by Wongs, its latest range of permanent jewellery. The new collection includes custom-fit bracelets, anklets, and belly chains that are welded directly onto the wearer. The launch was celebrated with an exclusive Influencer Day with guests including British Olympic gymnast Beth Tweddle.…
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Apr- 2025 -28 AprilDesigners
Gemfields partners with PureJewels on emerald-themed collection
Gemfields has announced that it has partnered with PureJewels on the emerald-themed Zariya collection to combine emeralds from Gemfieldsโ Kagem mine in Zambia with designs inspired by the fresh buds of May. Taking its name from the Hindi word โZariyaโ, meaning a medium, source, or pathway, the collection was inspired…
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9 AprilDesigners
Gemfields teams up with ฤzlee for capsule collection
Gemfields has teamed up with Los Angeles-based jewellery label ฤzlee to create Origins, an eightpiece capsule collection inspired by the landscape of Zambia. The new collection comprises rings, necklaces, pendant charms and earrings, all featuring responsibly mined gems from Gemfieldsโ Kagem mine. Each piece in the collection was crafted in…
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4 AprilFeatures
From a uni room to the world: The story of Bohomoon
Bohomoon is a British stainless steel jewellery brand founded in 2014 by Katie Lynch when she was a university student studying at Kingston in London. The lack of choice on the high street led her to think outside the box and buy a box of 50 moon charms online to…
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