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Laings has launched its new summer campaign and collection, Gemstones of Paradise, celebrating the tropical origins of its gemstone collection.
The family-owned jeweller, which has traded for over 185 years, said the pieces aim to evoke “serene glamour and sun-drenched elegance”.
Among the featured gemstones are Sri Lankan sapphires, described by Laings as a hallmark of the island’s two-millennia history of gemstone production.
Burmese rubies from Myanmar’s Mogok Valley are also included, celebrated for their deep red colour and association with regal symbolism.
The collection also features other gemstones such as yellow diamonds, Zambian emeralds and tanzanites.
The collection includes rings, bracelets and necklaces, available in Laings showrooms and online.
Marketing manager Kirsten Woods said: “Gemstones of Paradise is a journey into the lush, untamed tropics, a celebration of the vibrant landscapes and rich cultures from which each of our jewellery pieces originates.
“This collection invites you to explore a world where beauty is wild, colour is sacred, and every jewel is a fragment of paradise, captured in timeless form.”
