F.Hinds celebrates successful launch of Dementia UK collection

F.Hinds has shared the success of its official launch of the Dementia UK Collection, an initiative created to support Dementia UK and the crucial work of its dementia specialist admiral nurses.

The exclusive collection, featuring a stunning Silver and Diamond Heart Locket (RRP £69.99) and Dementia pin badges, is available across all F.Hinds branches nationwide after being launched in line with Dementia Action Week in May.

The brand revealed that 100% of profits from the collection are being donated directly to the Dementia UK, the specialist dementia nursing charity.

To mark the launch, F.Hinds welcomed Dementia UK representatives to its Ashford branch, providing customers with the opportunity to learn more about the charity’s admiral nurses, Helpline and other services.

The Ashford store, and other stores around the country, also got involved in hosting a charitable raffle for the chance to win fantastic prizes such as jewellery pieces and gift vouchers. So far, the initiative has raised a total of £3,500 to support Dementia UK and its work.

Joanna Sullivan, deputy director of fundraising at Dementia UK, said: “We’re grateful to the team at F.Hinds for their fundraising efforts, and have been impressed with the passion and creativity they have brought to the partnership to create this collection.

“We have already seen the partnership raise both funds for our dementia specialist admiral nurses and awareness for the condition itself, and look forward to working with F.Hinds over the next three years to help support as many people as possible.”

Natasha House, marketing manager at F.Hinds, added: “Our customers have shown incredible support for the F.Hinds Dementia UK Collection, and we are thrilled that everyone is enjoying it as much as we are. The success of this launch reflects the compassion and generosity of our communities. We’re proud to stand with Dementia UK and help raise awareness and funds for such a vital service.”