Dainty London unveils new Zennor collection

Dainty London has launched its new Zennor collection, a jewellery range inspired by Cornish folklore and tapping into the growing popularity of the mermaidcore trend.

The Zennor collection features ocean-themed designs made from recycled sterling silver and ethically sourced materials. 

The range is named after the Cornish village of Zennor, long associated with legends of mermaids.

The brand describes the line as part of its “jewellery for the sea dreamers and coastal wanderers” philosophy. 

Founded by former NHS Children’s Heart Transplant Specialist Jade, Dainty London has evolved into a distinguished British jewellery brand specialising in sustainable, handmade jewellery.

Jade Beer, founder and director of Dainty London, said: “Growing up in Cornwall with a father who was a fisherman, I was raised on tales of mermaids and sea magic. The Zennor collection isn’t just jewellery – it’s wearable storytelling that connects women to their inner sea goddess while honouring our coastal heritage.”