De Beers London appoints Emmanuelle Nodale as brand CEO

De Beers has announced the appointment of Emmanuelle Nodale as the new brand CEO for De Beers London.

This appointment comes as the brand enters a new phase of global expansion and strategic evolution as part of the Group’s Origins strategy.

With over 20 years of expertise in shaping and developing global brands, Nodale is recognised for her strategic leadership and ability to translate insights into meaningful growth.

Prior to joining De Beers London, she held senior positions at Kering, where she played a key role in shaping strategy within the Watches & Jewellery Division. Most recently, she served as general manager Europe at Milan-based luxury jewellery brand Pomellato.

Nodale will lead De Beers London as the brand prepares to open its Paris flagship boutique on Rue de la Paix later this year, reinforcing its status as a global luxury jewellery house. The flagship store will be the first to showcase De Beers London’s new retail concept.

This appointment follows the brand’s recent transformation from De Beers Jewellers to De Beers London.

Sandrine Conseiller, CEO of De Beers Brands, said: “I am delighted to welcome Emmanuelle to De Beers London. With our new identity firmly established and the upcoming launch of our Paris flagship, Emmanuelle’s leadership will be instrumental in expanding and strengthening our position in the global luxury jewellery market as we continue to differentiate ourselves as the only luxury jewellery house with direct access to natural diamonds at their source.”

Nodale added: “I am thrilled to step into this role at such an exciting time for De Beers London. From our home in London, I’m committed to building on De Beers’ exceptional diamond legacy with a focus on design-led pieces that embody modern elegance. I look forward to working closely with the talented teams to enhance the desirability of our brand globally and continuing to cement its role as a premier luxury jewellery house.”