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Hatton Garden-based supplier Andre Michael has announced that it will unveil its “Crushed Collection”, at the Jewellery Show on 31 August and 1 September.
The new collection will comprise rings and pendants featuring crushed natural coloured gemstones and diamonds. The jewellery features crushed natural emeralds, rubies, sapphires or diamonds.
The “white-label” jewellery, set in 18- or 9-carat white or yellow gold, is offered to UK and Irish retailers alongside access to an extensive package of images which they can use in their own social media marketing.
The collection, made from coloured gemstone or diamond powder, includes wedding bands and dress rings.
Andre Michael said: “We tested the market last year, and received an overwhelmingly positive response to these extremely unusual designs ablaze with colour, so we decided to launch a comprehensive collection to retailers across the UK and Ireland. Customers are looking for the next new thing: this is a unique product with a very contemporary look.”
Andre Michael will be exhibiting at Jewellery Show at Olympia, London, at stand D50.
