Wolf
Wolf is a prestigious brand specialising in luxury watch winders, jewellery boxes, and storage solutions, renowned for blending functionality with elegant design. These high-quality presentation and storage pieces are valued by jewellers, retailers, and end customers across the UK. Jewellery Focus covers Wolf’s latest product launches, retail partnerships, design collaborations, and industry reviews. Our reporting gives trade professionals insight into product features, pricing strategies, merchandising opportunities, and how offering Wolf items can enhance store presentation and customer experience.
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Sep- 2025 -2 SeptemberDesigners
Wolf and Liberty launch jewellery storage collection
Luxury jewellery storage brand Wolf has partnered with London department store Liberty to create a collection featuring Liberty’s historic textile designs. The Wolf x Liberty range includes jewellery boxes, travel cases and watch rolls using Liberty’s Art Nouveau-inspired Ianthe print and the 1930s floral Julia motif. Both patterns have been…
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Aug- 2025 -12 AugustRetailers
Wolf unveils new Asia Pacific sales director
Wolf has announced the appointment of Francesco Musto as its new sales director for Asia Pacific. Musto brings a wealth of experience with over 13 years of experience in luxury retail and e-commerce within the APAC region, including more than six years in the watch and jewellery sector. Most recently,…
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May- 2025 -2 MayDesigners
Wolf and Marla Aaron launch the Baby Everything Box
Wolf has announced that it has joined forces with New York-based designer Marla Aaron, to launch a new jewellery box, the Baby Everything Box. The new design is a scaled down take on Aaron’s original Everything Box. She is known for her lock and carabiner inspired creations. The piece is…
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1 MayManufacturers
Wolf to make Luxury by JCK debut
Wolf has announced that it will exhibit at Luxury by JCK, in the Venetian hotel in Las Vegas in June, its first appearance at the event. Wolf will present the new edition of the ‘Ballet’ musical jewellery box collection, Sleeping Beauty. It features two interchangeable hand-painted ballet dancers with different…
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Feb- 2025 -26 FebruaryBrand Profiles
Wolf CEO Simon Wolf on celebrating 190 years of the brand and the future of luxury storage
Luxury watch and jewellery box brand Wolf celebrated its 190th anniversary last year and in December was also awarded the prestigious Butterfly Mark by Positive Luxury. It all began when Wolf’s great-great-grandfather, Philipp Wolf I, who was a silversmith in Hanau, Germany, an area still renowned for silver and goldsmithing…
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Jan- 2025 -17 JanuaryDesigners
Wolf launches new jewellery box collection
Wolf has announced the launch of its latest collection, which is an extension of the Ida collection. The collection has been expanded to include the Ida Trunk Style Jewellery Box in a new orange colourway alongside the original khaki. The new designs have a canvas exterior made from recycled materials…
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16 JanuaryRetailers
Wolf awarded Positive Luxury Butterfly Mark
Wolf has announced that it has been awarded the Butterfly Mark by Positive Luxury. The company has spent the last 12 months undertaking an ESG+ 2.0 framework assessment across its global operations. Wolf joins over 170 brands, retailers and suppliers in being awarded with the Butterfly Mark. Simon Wolf, CEO,…
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Sep- 2024 -23 SeptemberDesigners
Wolf unveils Bea Bongiasca collaboration
Wolf has unveiled a collaboration with Bea Bongiasca on a new line of travel jewellery boxes. The new boxes are designed with luxurious velvet and embroidered microsuede and vegan leather. The new styles feature a jewellery roll, travel zip case and travel portfolio crafted with the Bea Bongiasca loop design.…
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9 SeptemberRetailers
Wolf expands Wisa Lux partnership
Wolf has announced that it has extended its partnership with Wis Lux, the company’s representatives in Central Eastern Europe. As well as handling Wolf customers in Central Eastern Europe Wisa Lux will now handle Wolf customers in Austria. Wisa Lux was established in 2010 focusing on customers in Central and…
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Aug- 2024 -7 AugustRetailers
Wolf announces new sales manager
Wolf has announced the appointment of Oliver Archer as its new sales manager for the South of England, Wales and Republic of Ireland. Archer joins Wolf with over a decade of experience in the watch and jewellery industry. He brings a wealth of knowledge gained from roles in luxury retail,…
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