Wolf
Wolf is a prestigious brand specialising in luxury watch winders, jewellery boxes, and storage solutions, renowned for blending functionality with elegant design. These high-quality presentation and storage pieces are valued by jewellers, retailers, and end customers across the UK. Jewellery Focus covers Wolf’s latest product launches, retail partnerships, design collaborations, and industry reviews. Our reporting gives trade professionals insight into product features, pricing strategies, merchandising opportunities, and how offering Wolf items can enhance store presentation and customer experience.
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Jan- 2026 -14 JanuaryRetailers
Wolf to debut new Savanna collection at Maison et Objet
Wolf is set to unveil its new Savanna collection at Maison et Objet in Paris, marking the latest product launch from the 190-year-old British accessories brand. The collection, which debuts at the trade show running from 15 to 19 January 2026, reworks leopard print through the use of recycled nubuck…
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Oct- 2025 -10 OctoberDesigners
Liberty partners with Wolf to mark 150th anniversary
Luxury British accessories brand Wolf has launched a collaboration with Liberty to mark the London department stores’ 150th anniversary. The collection, named Wolf x Liberty, features two of Liberty’s archival designs – Ianthe, an Art Nouveau-inspired motif, and Julia, a 1930s floral print reimagined in bespoke colours for the range.…
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Sep- 2025 -2 SeptemberDesigners
Wolf and Liberty launch jewellery storage collection
Luxury jewellery storage brand Wolf has partnered with London department store Liberty to create a collection featuring Liberty’s historic textile designs. The Wolf x Liberty range includes jewellery boxes, travel cases and watch rolls using Liberty’s Art Nouveau-inspired Ianthe print and the 1930s floral Julia motif. Both patterns have been…
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Aug- 2025 -12 AugustRetailers
Wolf unveils new Asia Pacific sales director
Wolf has announced the appointment of Francesco Musto as its new sales director for Asia Pacific. Musto brings a wealth of experience with over 13 years of experience in luxury retail and e-commerce within the APAC region, including more than six years in the watch and jewellery sector. Most recently,…
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May- 2025 -2 MayDesigners
Wolf and Marla Aaron launch the Baby Everything Box
Wolf has announced that it has joined forces with New York-based designer Marla Aaron, to launch a new jewellery box, the Baby Everything Box. The new design is a scaled down take on Aaron’s original Everything Box. She is known for her lock and carabiner inspired creations. The piece is…
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1 MayManufacturers
Wolf to make Luxury by JCK debut
Wolf has announced that it will exhibit at Luxury by JCK, in the Venetian hotel in Las Vegas in June, its first appearance at the event. Wolf will present the new edition of the ‘Ballet’ musical jewellery box collection, Sleeping Beauty. It features two interchangeable hand-painted ballet dancers with different…
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Feb- 2025 -26 FebruaryBrand Profiles
Wolf CEO Simon Wolf on celebrating 190 years of the brand and the future of luxury storage
Luxury watch and jewellery box brand Wolf celebrated its 190th anniversary last year and in December was also awarded the prestigious Butterfly Mark by Positive Luxury. It all began when Wolf’s great-great-grandfather, Philipp Wolf I, who was a silversmith in Hanau, Germany, an area still renowned for silver and goldsmithing…
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Jan- 2025 -17 JanuaryDesigners
Wolf launches new jewellery box collection
Wolf has announced the launch of its latest collection, which is an extension of the Ida collection. The collection has been expanded to include the Ida Trunk Style Jewellery Box in a new orange colourway alongside the original khaki. The new designs have a canvas exterior made from recycled materials…
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16 JanuaryRetailers
Wolf awarded Positive Luxury Butterfly Mark
Wolf has announced that it has been awarded the Butterfly Mark by Positive Luxury. The company has spent the last 12 months undertaking an ESG+ 2.0 framework assessment across its global operations. Wolf joins over 170 brands, retailers and suppliers in being awarded with the Butterfly Mark. Simon Wolf, CEO,…
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Sep- 2024 -23 SeptemberDesigners
Wolf unveils Bea Bongiasca collaboration
Wolf has unveiled a collaboration with Bea Bongiasca on a new line of travel jewellery boxes. The new boxes are designed with luxurious velvet and embroidered microsuede and vegan leather. The new styles feature a jewellery roll, travel zip case and travel portfolio crafted with the Bea Bongiasca loop design.…
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