Wolf appoints Adam Fried as global client development director

Luxury accessory brand Wolf has appointed Adam Fried as global director of client development. 

Fried joins the company with experience in both the retail and vendor sectors of the jewellery industry.

Fried previously served as a global trainer at Hearts On Fire, where he managed diamond education and luxury sales training. 

He also held the position of director of corporate training at Hyde Park.

A third-generation veteran of the jewellery trade, Fried began his career in the New York Diamond District. 

His new role will focus on product education and brand storytelling for the firm’s global sales teams.

Wolf was established more than 190 years ago and specialises in watch winders, jewellery boxes, and travel cases. 

The appointment is intended to strengthen the brand’s support for retail staff on the shop floor.

Simon Wolf, chief executive, said: “Finally, the last piece of the puzzle is in place! Adam’s experience and long history of running sales workshops across the globe will now infuse the knowledge that the great sales folks on the shop floor need to not only tell the Wolf 190+ year story but more importantly why a Wolf is so important to each and every watch and jewellery lover!”