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Tiffany & Co has displayed its iconic Tiffany Yellow Diamond at the opening of a brand new store in Paris.

The diamond, which was transported from New York, was on display at the brand’s new Champs-Elysées premises.

For a limited time, gemstone enthusiasts and diamond lovers were able to get a glimpse of the famous gem, which was cut into its present shape in the French capital back in 1878.

The priceless diamond has been displayed to the public in exhibits, but has only been worn by two ladies – Audrey Hepburn and Mary Whitehouse.

The new Champs-Elysées shop covers an area of nearly 900 square metres and is split into three floors.

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