Alicia J. Diamonds launches The Keepers Collection
A variety of diamond shapes and cuts are available in the new collection, including the round diamond, oval cut, emerald cut, and asscher cut
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Alicia J Diamonds has launched a range of ready-to-wear diamonds, The Keepers Collection, exclusively available on its website.
The jewellery designer said that the diamond pieces in The Keepers Collection are designed to be kept as a “timeless treasure that can be worn over and over again” and are aimed at customers looking to invest in diamond jewellery.
A variety of diamond shapes and cuts are available in the new collection, including the round diamond, oval cut, emerald cut, and asscher cut.
The round and oval cut diamonds feature light-reflecting qualities and 58 facets which give them more sparkle.
On the other hand, the jeweller explains the emerald cut diamond offers a “strong, elegant, and sophisticated shape” while tending to appear larger than round diamonds with the same carat weight.
The Asscher cut features a square-cut diamond with a “vintage, antique look and feel”.
The Asscher also has 58 bigger, wide-cut facets in addition to truncated corners that give it an almost octagonal appearance.
