Boodles announces two new ambassadors

Boodles has announced that Lady Eliza and Lady Amelia Spencer have joined the company as ambassadors.

Lady Eliza and Amelia are twin daughters of Charles 9th Earl Spencer and Victoria Lockwood and nieces of the late Princess Diana.

The sisters are models who were raised in the Constantia district of Cape Town, but now live predominantly in London.

They are ambassadors for United Purpose, a charity in Malawi which supports refugees from the Mozambican civil war, as well as championing causes for the Little Princess Trust.

The two have been chosen because Boodles believes that they represent the brand’s family orientation.

This follows the appointment of managing director Michael’s son, Geordie, who joined his twin sister Honour at the company.

Eliza said: “I really connect with the family values that Boodles embodies. Family is all about unconditional love, and that’s something we’re excited to celebrate. Boodles pieces speak to that bond, and the idea of creating stories and passing down cherished values.

“We’re true Cancerians with a strong sense of empathy and intuition. I think it’s important to trust and have faith in yourself and embrace a sense of humour. Life’s sure to throw a few curveballs. It is important to stay resilient, but humour and kindness help keep things in perspective.”