Annabella Diamonds launches in London

Annabella Diamonds, a fine jewellery house established in Monaco Monte-Carlo, is having its London launch party the Jumeirah Carlton Tower Hotel, Knightsbridge on 1 December.

The former Miss Stockholm and Swedish model, Lady Milla Sommer and her business partner, the British entrepreneur and jewellery designer Carolyn Fisher are best friends who established Annabella Diamonds in 2016.

The brand offers jewellery products that are made of high quality diamonds and the designs are influenced by the French Riviera.

The brand image aims to target the style and modern needs of women who command high quality, luxurious and elegant jewellery at affordable prices.

Sommer said: “Quality is not an act but a habit and should never need to be compromised because of the price. For me only the best is good enough and I want to share my motto with the rest of the world.”

Fisher added: “We recognised a gap in the market for high quality, affordable, glamorous jewellery made of solid gold and silver offered by a brand with a stylish personality and soul.

“Therefore we co-created this unique brand, inspired by our own special get away place, the glamorous French Riviera. I believe that every woman should have the possibility to feel special and beautiful wearing jewellery that lasts a lifetime and that can be worn on a daily basis.”

The company is also running a model competition to find the new faces of the brand, and it is looking for a man and woman to win a trip to Monte Carlo to model their summer jewellery collection. More information is available on the website: www.annabelladiamonds.com