Jewells to open at Eldon Square and Lakeside

Jewellery brand Jewells has announced that it is set to open two new stores in Lakeside, Essex and Eldon Square, Newcastle.

The 1,000 sq ft store in Lakeside shopping centre, which opens on Friday 30 May, is one of seven UK Jewells locations launching on the same day as part of the brands’ official debut.

The company will also be opening a 1,000 sq ft store in Eldon Square on the same day, its only store in the North of England.

The store in Eldon Square will stock an extensive range of jewellery items ranging from £30 to £3,000 as well as offer luxury piercing, fine line tattoo services, personal styling services and a ‘Make your Own Memory’ stack bar.

Leah Uka, chief brand officer at Jewells, said: “We are absolutely delighted to
have the opportunity to open one of our first-ever stores at Eldon Square – a location that
embodies everything we look for in a retail partner.

“As a vibrant and much-loved shopping destination in the heart of Newcastle, Eldon Square offers the perfect setting to introduce the Jewells brand to the North East. We have ambitious growth plans over the coming 12 months and cannot wait to welcome Eldon Square customers to experience everything we have to offer.”

Uka added: “Lakeside is a key location for our launch strategy – a vibrant centre with strong footfall, a great mix of brands and a loyal customer base that aligns with our target audience. Jewells has been created to provide cutting edge, on trend premium jewellery, and we’re excited to bring our unique concept to this part of the UK.”

Founded by Brett Bundy, the person behind the brand Lovisa, Jewells is a “transformative brand geared towards a young female audience”.