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Royal Asscher Diamond Company joins National Association of Jewellers

The company was founded in Amsterdam in 1854 by the Asscher family

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The Royal Asscher Diamond Company has become an official membership of the NAJ.

The group also announced a second UK retailer event on 13 June 2018. The Leeds retailer event will be held on 13 June were the group will showcase their collections, discuss the past, present and future of the company and displayed their replica sets of both the Crown Jewels and the Cullinan diamonds.

Lita Asscher, managing director of Royal Asscher, said: “In every country where our brand is present, we seek to join and be active members of dedicated trade associations. As a family company, integrity and social responsibility governs everything we do.

“Trade organisations advance professionalism within the industry, they encourage ethicaI operations, drive education and training, and act as a catalyst for development and creativity. The NAJ is a world leading organisation, we’re proud to be a new member and thank them for their support in our endeavours so far.”

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