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“This is a really exciting development for us. We have such a large online community and Twitter fan base that we wanted to give them instant access to the latest designs, sales and news,” commented co-founder Rosie Wolfenden.
Users of the app will have a variety of shopping privileges including access to sample sales and the ability to browse its jewellery collections. They will also be able to locate its stores. The launch, which was timed to coincide with the launch of the brand’s new Seahorse collection, also includes a feature in which users can design their own Perspex name necklace, which is one of the brand’s most iconic designs.
