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“Within four weeks of receiving their starter kits, 82 per cent of retailers had already reordered, proving the success of the brand and also demonstrating that customers return to buy further elements for their pendant,” said the company.
Unique Jewelry is putting the success down to a number of factors, including the quality of the entirely sterling silver collection and the many ways in which it can be personalised.
Up to four coins can be layered within the pendant, giving thousands of possible combinations, and customers can also have their names or photos engraved for a personal style.
