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925 Sterling

925 sterling silver is a cornerstone material in the jewellery trade, comprising 92.5% pure silver and widely favoured for its balance of quality, durability, and affordability. As a critical component across all areas of the supply chain—from casting and fabrication to finished retail goods—925 sterling features prominently in both mass-market and artisanal jewellery collections. Jewellery Focus covers the latest developments involving 925 sterling silver, including trends in consumer demand, innovations in design and manufacturing, regulatory and hallmarking updates, pricing shifts tied to raw silver costs, and sustainability efforts related to ethical sourcing and recycling. Our reporting serves designers, manufacturers, wholesalers, and retailers alike, providing commercial insights into the business of selling and sourcing sterling silver jewellery in the UK market.

  • Jul- 2025 -
    11 July
    DesignersThomas Sabo teams up with SmileyWorld for new charm collection

    Thomas Sabo teams up with SmileyWorld for new charm collection

    Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style. Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia…

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  • May- 2025 -
    14 May
    RetailersThomas Sabo launches new Charm Club Connect concept

    Thomas Sabo launches new Charm Club Connect concept

    Thomas Sabo has announced the launch of its new Charm Club Connect concept in addition to its Original Charms with a lobster clasp. The new Connect Charms feature a discreet loop, designed to be attached to special charm necklaces and bracelets: thanks to the new Connect Links, which can be…

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  • Jul- 2024 -
    25 July
    DesignersLauren Gildersleeve launches One Wild One brand

    Lauren Gildersleeve launches One Wild One brand

    Designer Lauren Gildersleeve has announced the launch of her newest brand, One Wild One. The collection of new pieces are designed to “be as alluring and rare as the person wearing them”. Each piece is 925 sterling silver and gold plated, utilising only responsible and high-quality materials. Each piece is…

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  • Apr- 2024 -
    22 April
    DesignersAnnie Haak launches the Utopia collection

    Annie Haak launches the Utopia collection

    Annie Haak has announced the launch of its new Utopia collection for Spring/Summer 2024. The collection of 925 Sterling Silver and gold-plated silver jewellery is adorned with colourful notes that “perfectly capture the essence of summer”. The Utopia collection combines unique designs with an explosion of vibrant colours such as…

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  • Dec- 2023 -
    1 December
    RetailersThomas Sabo appoints new CEO

    Thomas Sabo appoints new CEO

    International jewellery and watch brand Thomas Sabo has appointed Bernd Stadlweiser as its new CEO from January 2024. Stadlwieser, who already played a key role in shaping the company as CEO from 2003 to 2012, will once again take over the operative management of Thomas Sabo. He will be supported…

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  • Jul- 2023 -
    17 July
    DesignersDeakin and Francis launches the Marine Collection

    Deakin and Francis launches the Marine Collection

    Deakin and Francis has announced the launch of the Marine Collection, inspired by the “beauty of the ocean”. The line includes 18ct gold cufflinks, 925 sterling silver ladies’ bracelets, keyrings, and crystal decanters. At the centre of this collection is the 18ct white gold shark head cufflinks with moving jaw…

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  • Jun- 2023 -
    30 June
    RetailersFlinn and Steel launches new ring collection

    Flinn and Steel launches new ring collection

    Sheffield jewellery brand Flinn and Steel has expanded its offering with a new ring collection combining Damascus steel and sterling silver. Flinn and Steel have previously crafted rings utilising the “very best” pattern welded damascus steel supplied by the world’s leading supplier, Damasteel from Sweden. For the latest collection, three…

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  • May- 2023 -
    30 May
    DesignersAnia Haie unveils first charm collection

    Ania Haie unveils first charm collection

    Demi-fine jewellery brand Ania Haie has unveiled its first ever charm collection entitled Pop Charms. The collection is inspired by the vibrant colours and mixed media styles that define the Pop Art era. The collection offers a choice of 29 charms to add to bracelets and necklaces. Furthermore there is…

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  • 12 May
    DesignersThomas Sabo unveils Crocodile Rocks collection

    Thomas Sabo unveils Crocodile Rocks collection

    Thomas Sabo has unveiled its latest collection Crocodile Rocks, inspired by crocodiles, as part of its Spring/Summer collection. The “unique scaly armour of the crocodile” served as inspiration for the special jewellery designs. Matte and blackened 925 sterling silver and polished sterling silver come together in the form of rings…

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  • Mar- 2023 -
    31 March
    RetailersThomas Sabo launches new Charm Club collection

    Thomas Sabo launches new Charm Club collection

    Thomas Sabo has launched its new Charm Club collection. Charm Club offers a range of necklaces, rings, bracelets, pendants, and earrings. The new jewellery pieces can be stacking or can simply be hooked onto hoops to create your own piece of jewellery. The new three-dimensional charm designs are made of…

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