Birthstone
Birthstone jewellery remains a commercially resilient category in the UK trade, combining emotional appeal, personalisation, and gifting potential across price points. Whether in rings, pendants, or bracelets, birthstones provide year-round marketing opportunities for both independent makers and national retailers. Jewellery Focus delivers trade-focused coverage on birthstone jewellery—including consumer trends, cultural interpretations, material sourcing, synthetic vs. natural options, and merchandising tactics tailored to birthdays, anniversaries and gifting occasions. Our reporting supports retailers, designers, suppliers, and brand teams with actionable insights to position birthstone collections effectively, manage seasonal demand, and leverage their evergreen appeal in both bespoke and ready-to-wear lines.
-
Oct- 2024 -23 OctoberDesigners
Abbott Lyon launches personalised advent calendars
Abbott Lyon has announced the launch of its personalised advent calendars in time for Christmas. Both calendars contain 12 pieces curated from a selection of the brand’s most popular designs. The calendars are made to order and give customers the option to personalise four of the 12 pieces inside. The…
Read More » -
Jul- 2024 -2 JulyRetailers
Fabergé and Gemfields launch new Malaika Egg
Fabergé has collaborated with Gemfields, the responsible miner and marketer of coloured gemstones, to create the Fabergé x Gemfields Malaika Egg. The new egg objet is being unveiled this July, the month of the ruby birthstone, with $100,000 from its sale to be donated to the Gemfields Foundation, to support…
Read More » -
Oct- 2023 -20 OctoberRetailers
Angara unveils holiday collection
Online jeweller Angara has unveiled its new holiday collection inviting customers to “Celebrate the Holidays With Colour”. The range includes pendants, earrings, rings and bracelets, in both “trendy and timeless” designs. It includes an array of precious gemstones like sapphires, rubies and emeralds as well as semi-precious gemstones like aquamarines,…
Read More » -
May- 2023 -31 MayRetailers
House of Meraki x Gemfields launches new emerald pieces on Net-a-Porter
The House of Meraki has collaborated with Gemfields and has extended its J’aime collection with new emerald jewellery pieces. Emerald-focused fine jewellery brand House of Meraki is the brainchild of Gargi Rathi and at the centre of all of Rathi’s designs, in this and previous collections, are emeralds, which also…
Read More » -
Nov- 2022 -7 NovemberRetailers
Bradley’s Jewellers presents gemstone advent calendar
Independent jewellery retail business, Bradley’s Jewellers York has created a limited-edition advent calendar for Christmas, containing hand-picked precious and semi-precious gemstones. The calendar comprises 24 windows which open to reveal a loose gemstone that has been hand-selected by Bradley’s Jewellers’ owner, Kay Bradley. She has curated a range of gemstones…
Read More » -
2 NovemberRetailers
Alice Van Cal unveils Topaz Birthstone Collection
Alice van Cal has introduced a new range of Topaz-based pieces as part of the November edition of The Birthstone Collection, where every month of 2022 a new piece or capsule collection will be launched featuring the birthstone of the month. Among the latest range is The Anima Topaz Necklace…
Read More » -
Oct- 2022 -5 OctoberDesigners
Alice van Cal celebrates opals in October birthstone collection
Alice van Cal has launched its October range as part of the birthstone collection, a reinvention of its new signature Anima necklace with a round cabochon white opal set in 18K white gold to mark the birthstone of the month; opals. The 8K white gold lariat necklace features a white…
Read More » -
Sep- 2022 -7 SeptemberRetailers
Alice Van Cal Anima Sapphire necklace as part of new capsule collection
Alice van Cal has introduced its September edition of The Birthstone Collection, a reinvention of its new signature Anima necklace with a round central blue sapphire. Every month of 2022 a new piece or capsule collection is to be launched featuring the birthstone of the month. The 18K white gold…
Read More » -
Aug- 2022 -23 AugustDesigners
Amanda Coleman unveils new birthstone locket
British jewellery designer, Amanda Coleman, has unveiled her latest release, a handcrafted solid sterling silver, birthstone flower locket. Each one features an ethically sourced, precious gemstone centred around the birthstone of each month. Amanda Coleman is a Lincoln-based jewellery designer. Dangling from a delicate silver chain, each flower is made…
Read More » -
Jul- 2022 -5 JulyDesigners
Alice Van Cal launches new July birthstone collection
Alice van Cal has introduced its latest range in its Birthstone Collection, featuring a reinvention of its new signature Anima necklace with a round central ruby set in 18K rose gold. Every month of 2022 a new piece or capsule collection will be launched featuring the birthstone of the month,…
Read More »