Expansion
Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.
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Jun- 2015 -15 JuneRetailers
Mococo relocates and expands its Chester store
Jewellery retailer Mococo has relocated its Chester store and more than doubled its size in bid to improve its presence in the city. The store has been relocated from the Grosvenor Shopping Centre on St Michael’s Row to the corner of Foregate Street, a “more prominent location in the city…
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8 JuneRetailers
Lumbers Jewellers set for £1m relocation
Midlands-based jeweller Lumbers has announced plans to expand its store with a £1m relocation and refurbishment. The family-owned jewellery retailer said it will move from its current location to a larger showroom on the main high street in Leicester. The move will see Lumbers increase in size from its current…
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8 JuneAppointments
Endless strengthens senior management and secures investment
Endless Jewelry has announced that it has appointed Paul Moonga as its new CEO and has sold further shares to raise more working capital. The Danish composable jewellery brand said the appointment of Moonga will give founder Jesper Nielsen the opportunity to focus on “overall brand development”. Moonga joins from…
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May- 2015 -12 MayRetailers
Goldsmiths Trafford Centre store set for £800k refurbishment
Jewellery store chain Goldsmiths has announced that its Intu Trafford Centre store in Manchester is to undergo a £800,000 refurbishment. The new-look store, which will be around a third larger than its current premise, will feature a brand new Rolex room with two seating areas, a branded area for luxury…
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Mar- 2015 -19 MarchCelebrities
VIDEO: Endless reveals new Jennifer Lopez video promotion
Endless Jewelry has revealed a new video with brand ambassador and designer Jennifer Lopez, endorsing her SS15 bracelet and charm collection. The release of the video follows the global superstar sharing her bracelet and charm designs from the Jennifer Lopez Collection by Endless Jewelry on social media last week. The…
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Feb- 2015 -24 FebruaryProduct Launches
Birmingham Assay Office’s ‘Analytical Laboratory’ rebrands
The Birmingham Assay Office (BAO) has rebranded its Analytical Laboratory as AnchorCert Analytical. The BAO said that the rebrand is due to the scope of its services expanding “enormously”. Originally specialising in precious metals, AnchorCert Analytical continues to analyse precious metals from 999 gold to platinum, but services are expanding…
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6 FebruaryCelebrities
Endless Jewelry reports $30m sales in dazzling first year
The new leather bracelet and charms brand Endless Jewelry has had a storming first year of trading, according to its CEO and founder, Jesper Nielsen. Nielsen told Jewellery Focus the company turned over $30 million in its first full year of trading, and has big plans for expansion in the year ahead.…
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Jan- 2015 -13 JanuaryEconomy
‘Cyberweek’ and clearance sales drive online retail in December
‘Cyberweek’ and clearance sales helped to drive online retail sales in December with non-food products growing 7% compared to the same time last year. This is according to the BRC-KPMG Online Retail Sales Monitor which found that in December online sales represented 17% of total non-food sales, compared to 16%…
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Nov- 2014 -11 NovemberDesigners
Vamp London continues expansion with House of Fraser
Design brand Vamp London has expanded into House of Fraser, its first national retailer, in what the company has called an “important milestone” in its expansion plans. The full range of Vamp’s silver and CZ jewellery entered an initial five House of Fraser stores on November 3, with the possibility…
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6 NovemberDesigners
JCM launches flagship London boutique
Fashion jewellery brand JCM London has opened its first store in Knightsbridge, London. Located on the exclusive fashion street, Beauchamp Place, the store was officially opened on November the 4. The new store will show off JCM’s range of semi-precious stone collections. Mehmet Topbas, managing director of JCM London, said:…
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