Greenwashing
Greenwashing has become a critical issue within the jewellery industry as sustainability claims face growing scrutiny from consumers and regulators alike. This coverage examines how UK jewellers, brands, and suppliers are addressing transparency, ethical sourcing, and environmental accountability to avoid misleading marketing. Jewellery Focus provides analysis of regulatory developments, case studies, and best practices that help businesses build genuine sustainability strategies and maintain trust in an increasingly values-driven market.
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Apr- 2024 -23 AprilTrade Organisations
The NAJ launches Codes of Practice for whole UK industry
The National Association of Jewellers (NAJ) has announced that its Codes of Practice are now available to all jewellery businesses in the UK, irrespective of whether they are a member of the association or not. In 2022, the NAJ launched its strategy centred around compliance, profitability, and responsibility. This strategy…
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Mar- 2023 -23 MarchRetailers
Bradley’s Jewellers reaffirms commitment to sustainable diamonds
Bradley’s Jewellers York has reaffirmed its commitment to certified sustainability rated diamonds in response to the rise in greenwashing tactics and lab-grown diamond misinformation. Since 2022, Bradley’s Jewellers has been an accredited Retailer of Certified Sustainability Rated Diamonds under the SCS 007 Jewelry Sustainability Standard developed by SCS Standards and…
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10 MarchManufacturers
Tiffany ranks last for ethical practices among jewellers, study finds
The Good Shopping Guide has published its rankings on 18 jewellery brands, in which Tiffany and Co. secured the lowest points for its ethical practices. The Good Shopping Guide is an independent research organisation which has been researching and publishing ethical scores on many of the “world’s biggest brands” since…
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Apr- 2022 -6 AprilFeatures
Start small with sustainability
There can be no doubt that the world is under enormous environmental and social pressure, and we all need to act now to reduce our collective impact and protect the planet for future generations. I believe this change will come if we each take personal responsibility for our actions and…
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May- 2021 -21 MayManufacturers
Aether Diamonds receives world’s first vegan certification
Aether Diamonds has announced that it is the first company in the world to receive a vegan certification for its diamonds. The certification was granted in April 2021 by Vegan Action (vegan.org) which has over 20 years of operational experience. The jewellers is one of the first companies to create…
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