Influencer

Jewellery Focus’s coverage of influencers examines how social media creators, stylists, and brand ambassadors are driving engagement, storytelling, and sales across the jewellery and watch sectors.

Our editorial explores influencer marketing strategies adopted by jewellery brands and retailers, including collaborations, content creation, and the impact of digital personalities on brand perception. We also analyse the return on investment for influencer campaigns, the role of authenticity in audience building, and evolving regulations around advertising transparency.

For jewellery trade professionals, this tag provides insights into how influencer partnerships can enhance brand visibility, connect with target demographics, and adapt to an increasingly digital retail landscape.