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John Lewis

John Lewis, a leading UK department store chain, holds a significant position in the jewellery trade by combining quality product ranges, trusted brand reputation, and multi-channel retailing. Its jewellery and watch concessions reach diverse customer segments—from mid-market fashion pieces to investment-grade watches—while featuring both own-brand and third-party labels. Jewellery Focus delivers trade-centric coverage of John Lewis’s jewellery activity: tracking range updates, in-store concession strategies, online integration, seasonal promotional campaigns, supplier partnerships, and performance metrics. Our reporting helps retailers, brand managers, suppliers, and stockists to understand John Lewis’s influence on consumer trends, pricing strategies, fulfilment logistics, and marketing execution within the UK jewellery ecosystem.

  • Jul- 2025 -
    30 July
    DesignersOttoman Hands launches online with John Lewis

    Ottoman Hands launches online with John Lewis

    British jewellery label Ottoman Hands has launched a curated range with John Lewis and Partners, marking its debut with the department store chain. The collection, which became available online on 29 July, includes several of the brand’s best-known designs, such as the Zand ruby drop earrings and the Myia hammered…

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  • Dec- 2024 -
    13 December
    DesignersToolally launches in John Lewis

    Toolally launches in John Lewis

    British jewellery brand Toolally has announced its launch on JohnLewis.com with its Peacocks and Pearls collection. Available at John Lewis from the end of November, The Peacocks and Pearls collection is a nod to the colour palette and vibe of the late 60s and early 70s. The 23-piece jewellery collection…

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  • Apr- 2024 -
    10 April
    RetailersAuree launches online with John Lewis

    Auree launches online with John Lewis

    British contemporary jewellery brand Auree has launched online in partnership with John Lewis.  Coinciding with the start of the Spring/Summer season, a curated edit is now available within the store’s jewellery section, including necklaces, bracelets, rings and earrings priced from £35. The launch marks the continuation of a wholesale expansion…

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  • Nov- 2022 -
    10 November
    RetailersJohn Lewis launches exclusive collections with Bright Young Gems

    John Lewis launches exclusive collections with Bright Young Gems

    John Lewis and Partners has announced the launch of a further new collaboration with Bright Young Gems, with two recent winning designers debuting their first demi-fine collections. Zeng’s debut John Lewis Collection, The Smile, is a collection of five intricately crafted pieces in 9ct gold with natural freshwater pearls which…

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  • Feb- 2022 -
    18 February
    DesignersJohn Lewis announces partnership with Bright Young Gems

    John Lewis announces partnership with Bright Young Gems

    The John Lewis Partnership has announced it has joined the Bright Young Gems 2022 mentoring scheme to support graduating jewellery designers.  Bright Young Gems, now in its sixteenth year, provides a mentoring platform for the jewellery industry to discover and nurture new talent whilst providing the winners with their first…

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  • Jan- 2022 -
    28 January
    RetailersJon Richard launches jewellery collections through John Lewis

    Jon Richard launches jewellery collections through John Lewis

    British jewellery designer and retailer, Jon Richard, has announced its collaboration with John Lewis where over 200 of its pieces will be available to purchase on the John Lewis website. Initially, the launch will offer Jon Richard’s latest bridal and occasion wear jewellery, curated from two of its brands –…

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  • Sep- 2021 -
    28 September
    RetailersSif Jakobs Jewellery director to step down

    Sif Jakobs Jewellery director to step down

    Sif Jakobs Jewellery has announced that Mark Riddle, the director for UK and Ireland, will leave the company on 30 September 2021. After three-years at the helm, Riddle said that during his time at the group, despite the challenges of Covid-19 and Brexit, wholesale sales trebled since 2018. With over…

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  • Jun- 2021 -
    14 June
    Auctions
    UK auction house launches new online store

    UK auction house launches new online store

    John Pye, the leading UK auction house, has announced the launch of its brand-new online store. The John Pye Luxury Shop will be part of the business’ new diversification model and will allow its customers to purchase “one-of-a-kind items” from luxury designers. Recently, the auctioneer expanded into Northern Ireland with…

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  • Oct- 2020 -
    27 October
    Product LaunchesJohn Lewis launches jewellery advent calendar

    John Lewis launches jewellery advent calendar

    John Lewis and Partners is now selling a 25 day jewellery advent calendar in the run-up to Christmas.  The calendar, fashioned as a decorative jewellery box, includes 22 items of gold and silver-plated jewellery that can be “mixed and matched, layered and worn in a multitude of ways”.  The set…

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  • Sep- 2020 -
    16 September
    DesignersEmily Mortimer celebrates fifth anniversary

    Emily Mortimer celebrates fifth anniversary

    Jewellery brand Emily Mortimer is marking its fifth anniversary.  The Suffolk-based jewellery brand was founded by Emily in 2015 after returning from an “inspiring” trip to India.  Emily then began designing jewellery in her bedroom, and according to the brand, it has “gone from strength to strength” since.  Known for…

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