MY iMenso appoints Carmen Electra as brand ambassador

MY iMenso has announced model Carmen Electra as its new brand ambassador, following its investment in the UK market.

Electra, who reportedly jumped at the opportunity, said: “I love to look trendy and just a tad different every day.” MY iMenso’s concept is a sterling silver medallion on a chain which can be opened on both sides. This then allows the wearer to choose an ‘insignia’ to insert into the medallion, giving each jewel a personal and unique touch.

The firm said: “[Electra’s] style thesis went hand in hand with the MY iMenso concept.” The product is available in gold-plated, silver, crystals, and an option to personalise with your name, a short message or simply a pre-made design.

Written by Alexandra Holt