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Luxury jewellery brand Astley Clarke has announced the launch of Beyond Fine, a new fine jewellery website.
The site was conceived to showcase the company’s finest jewellery collections in a “luxurious setting”.
“[The site] takes users on a journey beyond ordinary conventions and uncovers a place filled with the finest gemstones and most innovative design,” it said.
Accessible via the Astley Clarke homepage, the Beyond Fine landing page gives visitors a glimpse of each range, which when clicked, reveals the full collection. The design story behind the piece is also revealed if the user requests more information.
Plans to include videos showcasing each piece are also afoot, and are expected to go live as early as next week.
Founder and executive chairman, Bec Astley Clarke, said: “The Beyond Fine website marks an exciting step towards the establishment of Astley Clarke as a leading British luxury fine jewellery brand.
“We wanted to be able to offer our clients a luxurious and exclusive way to shop fine jewellery online and are thrilled with the results.”
