Fairtrade silver launch for Weston Beamor at IJL

Birmingham casting house Weston Beamor has announced it will use International Jewellery London (IJL) as a launch pad for a new range of services using Fairtrade silver. 

The company was an early adopter of Fairtrade gold and is one of just five businesses in the UK to have ‘master licensee’ status awarded by the Fairtrade Foundation, meaning it is allowed to supply products labelled as certified Fairtrade 18ct gold, and now Fairtrade 925 silver.

In a statement, the WB said it intends to cast daily in the silver, and its head of business development, Glen Day, is “optimistic” that the new Fairtrade Silver Service will be well received.

He said: “The Fairtrade foundation’s recently launched ‘Goldsmiths’ Registration Scheme’ has made it much easier for designers, who wish to do so, to create a limited number of special commissions and one-off pieces in Fairtrade precious metals and we believe that there will be a real appetite amongst [our] customers for this new service.”