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TW Steel has announced a new partnership with VR|46, the lifestyle brand created by MotoGP rider Valentino Rossi.
As part of the partnership TW Steel and VR|46 have unveiled two new watch collections, which the brand hopes will appeal to both “fans and watch lovers alike”.
The TW Steel VR|46/Yamaha Factory Racing watch collection will launch with three new models, which will be available in November, and will include two pilot editions, TW935 and TW936.
The second collection is comprised of six watch styles and will be available in October. The collection will include carbon cases, reinforced mineral crystal and a water resistance to 10 ATM.
Jordy Cobelens, CEO and co-owner of TW Steel, said: “Naturally we’re thrilled to partner with the VR|46 brand and start a very progressive relationship. The VR|46 brand is a further extension of Valentino Rossi’s values and his lifestyle choices.
“Having been exposed to that directly via our partnership with Movistar Yamaha MotoGP, we knew we wanted to work directly with VR|46 through the production of these new watch collections.”