This week the Goldsmiths Company announced the creation of a new online platform that puts customers directly in touch with designer makers.\r\n\r\nThe Goldsmiths\u2019 Directory supersedes the company\u2019s \u2018Who\u2019s Who in Gold and Silver\u2019 website, which launched in 2002, and showcases the work of over 350 UK-based jewellers and silversmiths. Visitors to the website can search for particular designer-makers or input key words relating to materials, styles and crafting techniques. All search results will appear as images which can be clicked on for further information.\r\n\r\nThis is great news for those involved because it brings them closer to a market which, as an independent craftsperson, it can be very hard to reach. I know this because of the number of fledgling designer-makers who approach\u00a0Jewellery Focus\u00a0every month hopeful for some coverage or a feature - getting that break, and getting noticed by customers, can be incredibly difficult.\r\n\r\nA major benefit of being on the Goldsmith's Company's Directory, of course, is the prestige that comes with being affiliated with one of the oldest institutions in the industry. There is no doubt that the artisans and craftspeople on this platform are essentially 'endorsed' and can ride on the gravitas of the organisation when they are dealing with customers.\r\n\r\nAll in the name of modernising and refreshing, this website launch is good news for the industry.