Online checkout abandonment reaches record low in Q1 2015

Checkout abandonment rates for UK online retail sites fell to a record low in the Q1 of 2015, with just 26% dropping out at the checkout stage. 

This is according to the latest results from the IMRG Capgemini Quarterly Benchmarking study which said the average checkout abandonment rate in 2013 was 35%, and fell to 30% in 2014, showing “consistent improvement”.

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