The retailer’s new 976 sq ft boutique, located at 22 Canada Place, will offer a mix of luxury watch brands including Audemars Piguet, Blancpain, Bell & Ross, Parmigiani, Baume & Mercier, Bremont, Hublot and Zenith. The store will also have a large area devoted to Rolex, and a space dedicated to the Breguet brand.
In addition to the collection of luxury timepieces, the boutique features interactive digital screens which will walk customer through the world of haute horlogerie and an in-store watchmaker who will offer consultancy along with battery and strap replacements.
Dermot Hay, manager of the store, said: “Canary Wharf is one of the most dynamic and exciting commercial and residential districts in the world. Watches of Switzerland is delighted to open our first boutique in the heart of this rapidly evolving community.
“We have brought together a magnificent range of Switzerland’s finest luxury watches for a discerning and knowledgeable clientele. The design of the boutique allows us great flexibility to introduce new concepts from luxury watch makers and to cater for the diverse needs of our customer base.”
The store, which was designed by architect firm Callison, follows the principles seen at its Regent Street store.