The Birmingham Assay Office's\u00a0AnchorCert Gem Lab\u00a0has welcomed\u00a0the recent publication of a new diamond ISO Standard.\r\n\r\nThe standard, entitled 'Consumer Confidence in the Diamond Industry', was published on 1st July, and AnchorCert\u00a0described it as\u00a0a "refreshingly simple and concise document intended to help the consumer understand the different choices available to them".\r\n\r\nIt said the Standard recognises that the jewellery industry relies upon consumer confidence and the document is \u201cspecifically designed to be understood by the consumer\u201d. It seeks to \u201caddress the potential for confusion by setting out clear and accurate guidelines on accepted nomenclature\u201d.\r\n\r\nBased on existing industry self-regulation, the definitions are designed to avoid deeply technical terminology. These include simple definitions of colour, cut and clarity, as well as treated diamonds and synthetic diamonds, and composite stones.\r\n\r\nIn a statement, AnchorCert said: "For many in the industry, there is nothing startling in the Standard; the terminology required is already used in established gemmological laboratories such as AnchorCert Gem Lab, which works to transparent international standards."\r\n\r\nFrom its headquarters in Birmingham\u2019s Jewellery Quarter, AnchorCert Gem Lab conducts reports on behalf of consumers and retailers to identify diamond treatments and synthetic and laboratory grown diamonds. AnchorCert said the nomenclature used by its Gem Lab is in line with those recommended by the new ISO Standard.\r\n\r\nClara Goodfellow, operations director for the assay office, said: \u201cThis is a very clear standard which underpins the work of several different organisations that have been working to standardise nomenclature. It is a major step forward. Transparency and customer confidence is key, and this standard will be a great help in achieving a more consistent message across the supply chain.\u201d\r\n\r\nThe ISO Standard can be downloaded for a fee from www.iso.org for CHF 58.