W. Salamoon & Sons opens London boutique

Middle-eastern fine jewellery brand W. Salamoon & Sons has opened its first UK store in London’s Belgravia area.

The launch of the store was celebrated at a cocktail reception held in the Garden Rooms at the Jumeirah Carlton Hotel on Sunday, September 27.

Over 500 guests attended the event, as models including Miss England winner 2013 Kirsty Hazelwood showcased some of the the brand’s pieces. Statues adorned with jewellery were also on show against a backdrop of live music and entertainment.

Gabriel Salamoon, co-owner of W.Salamoon & Sons, said: “We’re very proud to have launched in London at a time where fine jewellery is becoming more prominent.

“We’re now hoping to establish a trusted and varied client base, grounding our UK launch in confidence and success.”