Watch Focus

TAG Heuer unveils ‘connected’ smartwatch in New York

TAG Heuer, Intel Corporation and Google have unveiled a ‘connected’ watch.

The Connected Watch with Intel Inside was revealed at a press conference at the LVMH (owner of TAG) Tower hosted by the watch firm’s CEO Jean-Claude Biver (also president of the LVMH Group’s watches division.

Biver was accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.

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The 46 mm diameter watch is designed in the mode of a true chronograph, with a case, back and lugs made from Grade 2 titanium. The timepiece features a textured black rubber strap (six other colours – red, blue, white, orange, green and yellow – are available, sold separately) with a deploying buckle also made of Grade 2 titanium.

The price is set at $1500 USD, 1,350 Euros, or £1,100.

Biver said: “We are incredibly proud to be unveiling the first connected watch, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity.”

Krzanich added: “Intel makes amazing experiences possible with smart, connected technology. Together with TAG Heuer and Google we created a beautiful, intelligent and functional product that harmonises the latest computing innovation with more than a century of watch-making experience, timeless aesthetics and supreme quality.

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